Cedric Betis is a globally recognized expert in sports, health, and wellness with more than 25 years of international experience. He is the founder of Becan Sports Research & Consultancies, a premium consultancy firm advising governments, private institutions, hotel groups, real estate developers, and FitTech/WellTech companies on strategy and commercial growth.

Cedric has delivered successful projects with leading organizations such as Expo 2020 Dubai, Dubai Holding, Jumeirah Group, Kerzner International, RTA, du Telecommunications and more.

He holds a Master’s Degree in Sports & Sciences and has earned a reputation as a thought leader driving innovation at the intersection of wellness, technology, and urban development.

Cedric currently serves in several influential leadership roles:
• Strategy Council Member, Dubai Sports Council
• Council Member, Dubai Future Council on Health & Wellbeing
• Wellness Advisor and Consultant, Dubai Future Foundation
• Managing Director of International Operations, Reebok Fitness & Smart Ring

Cedric received the prestigious International President Award from IHPM for his leadership role in promoting health and wellness in the Gulf Region.