With over 26 years of experience across banking, tourism, telecommunications, and sports, Naif brings a proven track record in investment strategy, privatization, and non-oil revenue growth. Currently serving as Advisor at the Ministry of Sport, he has been at the forefront of shaping policies and initiatives that are driving the transformation of Saudi Arabia’s sports economy under Vision 2030.

Naif has led the Private Sector Engagement Strategy, attracting significant domestic and international investment into sports, and spearheaded the Privatization Strategy for Saudi sports clubs, creating a sustainable framework for market-driven growth. His work in revamping sports club investment regulations enhanced transparency, strengthened governance, and boosted investor confidence.

Beyond policy and regulation, Naif is passionate about building high-level partnerships that unite government entities, private sector leaders, and international organizations to accelerate growth and opportunity.

Naif’s mission is to leverage strategic investment and privatization to transform Saudi Arabia’s sports sector into a global hub for innovation, competitiveness, and excellence.