Jordi Pinillos is co-Founder of Qantara Sports, a sports development and consultancy firm serving corporations, public administrations, and sports industry stakeholders across Europe and the GCC. With over two decades of experience in the fitness and sports management sector, Pinillos has held senior positions at fitness multinationals including Life Fitness and later through Qantara Sports work with Precor and national training providers.

His operational expertise extends to facility management and customer experience optimization, demonstrated through work experience at Holmes Place and his role at DiR Corporate, Barcelona's leading fitness chain with over 80,000 members, where he spearheaded customer retention strategy and implemented customer-centric training programs across 12 centers. He led Qantara Sports work in establishing professional frameworks in fitness and coaching in Saudi Arabia. He has lectured in sports management master programs on customer service and retention strategies for private sector centers.