For the first time, the UAE’s leading fitness and wellness operators have united to create a comprehensive, industry-led report, marking a major milestone for the region’s fast-growing active sector. This data-driven collaboration offers clear insights into operator performance, consumer behaviours, and market trends, filling a critical gap and helping shape the future of fitness in the UAE.

The session will feature a presentation of the key findings, followed by a panel discussion with the stakeholders behind the report, and an open Q&A.

Join us for a fast-paced 30-minute session inspired by Beyond Reps: The Rise of Wellbeing in the Fitness Industry. Beyond Reps was co-edited by Dr Glenda Rivoallan and Casey Conrad and brings together 19 leaders, each sharing how we can create a new story for fitness - one that prioritises wellbeing, resilience, and human connection. In this session you’ll discover why the industry is shifting from workouts to whole-person wellbeing. Followed by 15 minutes of interactive Q&A with the editor and your chance to engage directly with the minds shaping the next era. 

All attendees will also receive a complimentary signed copy of the book.